Feel Good. Stay fair.

Data Protection

Privacy policy | printwear.eu GmbH & Co. KG

Privacy policy

We at printwear.eu GmbH & Co. KG, take the protection of your personal data very seriously and strictly abide by the laws relating to data protection and security. On this website, personal data are collected only in the scope necessary for technical reasons. In no case will the data collected be sold without your consent. Disclosure of data may occur in connection with requests from official bodies, court orders and legal actions or proceedings, e.g. in the context of investigations by the police or public prosecution departments as referred to in § 14 Para. 2 of the German Telemedia Act (abbreviated “TMG”) if necessary for purposes of prosecution or enforcement of the law. The following policy notice provides an overview of how personal data is processed in connection with use of this website.

1. Contact Data

The contact partner and “controller” within the meaning of the EU General Data Protection Regulation (GDPR) with responsibility for the processing of your personal data during visits to this website is the company

printwear.eu GmbH & Co. KG
Rheinlanddamm 199
44139 Dortmund
kontakt@printwear.eu Represented by the Managing Director of printwear.eu GmbH & Co. KG, A. Herrmann

If you have any questions or comments relating to the subject of data privacy/protection or wish to assert any of your rights against us, please contact us by letter sent through the post to the address shown above or by email to datenschutz@printwear.eu.

2. Processing of Data on our Website

2.1 Access data and hosting

Each time you visit our website, we collect the access data that your browser automatically transmits to enable you to visit the website. The access data includes in particular:

  • Your IP address
  • Name of the requested data file
  • Date and time of connection
  • Volume of data transmitted
  • Requesting provider
  • Information about the browser and operating system used
  • Online identifiers (e.g. device identifiers, session IDs)

Processing of this access data is conducted solely for the purpose of ensuring trouble-free operation of the website and improving our offering. The access data are also stored temporarily for the aforesaid purposes in our internal log files for the purpose of generating statistical information on use of our website and developing our website further in terms of the usage habits of our users (e.g. if there is an increase in the proportion of mobile devices from which the site is accessed).

In accordance with Article 6 Paragraph 1 Sentence 1 (f) of the EU General Data Protection Regulation (the “GDPR”), the purpose of this is, on the strength of a weighing of interests, to protect our overriding legitimate interest in correct presentation of our offering. All access data will be deleted not later than seven days after the end of your visit to our site.

2.2 Hosting services through a third party provider

Under a contract for the performance of processing on our behalf, the services for hosting and presentation of the website are provided by a third party, namely qwertiko (qwertiko GmbH, Waldstrasse 41-43, 76133 Karlsruhe). This serves, on the strength of a weighing of interests, to protect our overriding legitimate interest in correct presentation of our offering. All data collected as follows in connection with use of our website or in the forms provided for that purpose in our online shop are processed on qwertiko’s servers. Processing will take place on other servers only within the scope detailed herein. qwertiko is based in a member country of the European Union or the European Economic Area. We have concluded a corresponding processing contract with this service provider in accordance with Article 28 of the GDPR

2.3 Contact

We collect personal data if you voluntarily provide it to us when contacting us (e.g. via contact form or e-mail) or when opening a customer account. Mandatory fields are marked as such because in these cases we absolutely need the data to process your contact or open the customer account and you cannot complete the account opening or send the contact without providing it. Which data is collected can be seen from the respective input forms. We use the data you provide in accordance with Art. 6 para. 1 p. 1 lit. b DSGVO to process the contract and handle your enquiries. After complete deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described below or via a function provided for this purpose in the customer account.

3. Cookies

3.1 Own Cookies

For part of our services, it is necessary for us to use cookies. Cookies are small text files that are stored on your device by the browser. Cookies are not used for executing programs or loading viruses onto your computer. Rather, the main purpose of our own cookies is to provide you with an offering that is specifically tailored to your needs and to make the use of our services as little time-consuming as possible.

We use our own cookies in particular

  • to save your login authentication and
  • also your language settings.

Our aim with this is to make your use of our website even more convenient and personalised. These services are based on our aforesaid legitimate interests; the legal basis is Article 6 Paragraph 1 Sentence 1 (f) of the GDPR.

Most browsers are set as standard to accept cookies. However, you can adjust your browser settings so that cookies are rejected or can only be stored with prior consent. These processes are described in the help menu of your browser, which explains how to change your cookie settings. These can be found for the various browsers under the following links:

    Microsoft Edge™:
  • Microsoft Edge™: https://support.microsoft.com/en-us/windows/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d
  • Internet Explorer™: http://windows.microsoft.com/en-us/windows-vista/Block-or-allow-cookies
  • Safari™: https://support.apple.com/kb/ph21411?locale=en_US
  • Chrome™: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
  • Firefox™ https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
  • Opera™ : http://help.opera.com/Windows/10.20/de/cookies.html

If the use of cookies is rejected, the functionality of our website will be diminished.

We also use cookies and similar technologies (e.g. web beacons) of partners for analytical and marketing purposes. This is described in more detail in the following sections.

3.2 Matomo

On our website, we use the open-source analytical software Matomo for statistical analysis of the volume of visitor traffic. Matomo is operated on our servers, and no data is passed on to third parties (e.g. Matomo). The IP address processed for recording your visit is anonymised immediately (the last 2 bytes of your IP address are following data could be stored in the visitor log together with a pseudonymised visitor ID (a device fingerprint):

  • Anonymised IP address
  • Pages viewed (date, time, URL, title, length of stay)
  • Downloaded files
  • Clicked links to other websites
  • Operating system
  • Browser type, version and language
  • Device type, brand, model and resolution
  • Approximate location (based on anonymised IP address)
  • Referrer URL (previously visited page)

Visitor logs are automatically deleted after seven days, daily reports after 24 months.

You can prevent your visit from being recorded by setting your browser accordingly (Do Not Track) (see the explanations in the previous section) or by using the following opt-out button. This creates a deactivation cookie so that the Matomo script is no longer executed. If no opt-out button is displayed below, it is probably blocked by an ad blocker or similar technology in your browser - in this case, check your browser settings.

4. Online presence in social media

We maintain online presences in social networks in order, among other things, to communicate with existing and potential customers and provide information on our products and services.

The user data are, as a rule, used for market research and advertising purposes. They enable usage profiles to be generated based on the interests of the users. For this purpose, cookies and other identifiers are stored on the users’ computers. These usage profiles provide the basis e.g. for the placement of advertising on social networks and also on the websites of third parties.

In case of use of the social networks, users’ personal data may be processed outside of the European Economic Area. To ensure comprehensive protection of your data also in this case, adequate guarantees or other instruments are in place to ensure compliance with the principles of European data protection law.
The legal basis for the data processing is Article 6 Paragraph 1 Sentence 1(f) of the GDPR, based on our legitimate interest in effectively informing the users and communicating with them. For information on the legal basis for the data processing undertaken by the social networks on their own responsibility, please see the privacy policy notices of the social networks concerned. Further information on the various data processing activities and the possibilities for filing objections can also be found under the links provided below.
We would draw your attention to the fact that the most effective way to submit inquiries/requests relating to data protection matters is to contact the providers of the social networks concerned since only those providers have direct access to the data and can implement corresponding measures directly.

Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland)

  • Facebook fanpages based on an agreement on joint processing of personal data
  • Privacy Policy
  • Opt-Out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com

5. Facebook-Fanpage

We operate a webpage (fanpage) on the social network Facebook, which is offered for users outside of the USA and Canada by Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”) and for all other users by Facebook Inc., 1601 Willow Road, Menlo Park, California 94025, USA (“Facebook”), in joint responsibility with Facebook, in which we are able to communicate with followers (such as our existing and potential customers) and inform them about our products and services.

We are thereby able to receive statistics from Facebook relating to the use of our fanpage (e.g. information on the number, names, interactions such as “Likes” and comments as well summarised demographic and other information or statistics). Further details on the nature and scope of these statistics can be found in the hints from Facebook and corresponding insights. Further information on the respective responsibilities can be found in the Information about Page Insights.
The legal basis for this data processing is Article 6 Paragraph 1 (f) of the GDPR, on the strength of our aforesaid legitimate interest.

All processing of data performed by Facebook in this context on its own responsibility in conformity with the terms and conditions of use of Facebook is beyond our control. We would, however, draw your attention to the fact that in the course of visits to the fanpage, data relating to your user behaviour of Facebook and the fanpage is disclosed to Facebook. Facebook processes the aforesaid information itself for the purpose of generating detailed statistics and for its own market research and promotional purposes, and we have no influence on this. More detailed information on this can be found in the Facebook Data Policy. In the event that personal data should be transferred to the USA, adequate guarantees or other instruments for ensuring compliance with the principles of European data protection law are in place in order to safeguard your data also in this constellation.

If and insofar as, in operation of the fanpage, we receive your personal data, you are entitled to the rights set forth in this privacy policy notice. If you wish to additionally assert your rights against Facebook, the easiest way for you to do so is to contact Facebook directly. Facebook is familiar both with the details of technical operation of the platform and the associated data processing as well as the concrete purposes of the data processing and, if you avail yourself of your rights, is in the position to implement the appropriate measures in response to your inquiry/request. We will be pleased to assist you in asserting your rights insofar as it is possible for us to do so, and will pass on your inquiries/requests to Facebook.

6. Disclosure of data

Data collected by us is generally only disclosed if you have given your express consent to such disclosure in accordance with Article 6 Paragraph 1 Sentence 1 (a) of the GDPR.If disclosure is necessary pursuant to Article 6 Paragraph 1 Sentence 1 (f) of the GDPR for the purpose of asserting, exercising or defending legal claims and there are no grounds for assuming that you have an overriding protection-worthy interest in your data remaining undisclosed. if we have a statutory duty to disclose pursuant to Article 6 Paragraph 1 Sentence 1 (c) of the GDPR or if it is legally permissible and is necessary pursuant to Article 6 Paragraph 1 Sentence 1 (b) of the GDPR for the performance of contractual relationships with you or for the performance of pre-contractual measures conducted on your request.

The data processing may be partially done by our service providers. Besides the service providers mentioned in this privacy policy notice, these may include in particular computer centres where our website and databases are stored, IT service providers who service and maintain our systems, as well as consultancy businesses. Where we do disclose data to our service providers, such data may be used by them solely for the purpose of performing their duties. The service providers are carefully selected and commissioned by us. They have a contractual obligation to comply with our directions, have appropriate technical and organisational measures in place to protect the rights of the persons concerned, and are regularly audited by us. In the event of collaboration with any service providers, a corresponding agreement is concluded with them covering the protection and security of data. A list of the names of the current service providers can be obtained in response to an inquiry/request sent to our email address datenschutz@printwear.eu or submitted in writing.

Disclosure may also take place in connection with requests from official bodies, court orders and legal actions or proceedings, e.g. in the context of investigations by the police or public prosecution departments as referred to in § 14 Para. 2 of the German Telemedia Act (“TMG”) if necessary for purposes of prosecution or enforcement of the law.

7. Duration of Storage

We generally store personal data only for as long as is necessary for fulfilment of the contractual and/or statutory duties for the purpose of which we collected the data. We then delete the data immediately except where it is needed until expiry of the statutory limitation for evidentiary purposes in connection with civil law claims or on account of statutory preservation requirements.

For evidentiary purposes, we must preserve contract data for a further three years from the end of the year in which the business relationship with you ends. Under the regular statutory limitation period, any claims will lapse at this time at the earliest.

In some cases, we may have to store your data for accounting reasons even longer. We are required to do so on the strength of documentation duties which may arise under the German Commercial Code (“Handelsgesetzbuch”), the German Fiscal Code (“Abgabenordnung”), the German Banking Act (“Kreditwesengesetz”), the German Money Laundering Act (“Geldwäschegesetz”) and the German Securities Trading Act (“Wertpapierhandelsgesetz”). In these cases, the periods specified for the preservation of records range from two to ten years.

8. Contact Options and Your Rights

You have the right to request information at any time concerning your personal data. In this case, we will explain the data processing procedure and provide you with an overview of the data stored in relation to you. If data stored by us are incorrect or out of data, you have the right to have such data corrected. You may also request the erasure of your data. Erasure (i.e. deletion) of your data is generally only possible if certain requirements are fulfilled / if data are no longer required, if processing is unlawful, or if other circumstances as provided for in Article 17 of the GDPR exist. If, in exceptional cases, erasure should not be possible on account of other legal regulations, the data will – provided the necessary requirements are fulfilled – be made generally inaccessible to other users and otherwise be kept available only for the specific legal purpose concerned. You may also cause the processing of your data to be restricted, if, for example, you raise doubts concerning the accuracy of the data. You also have the right, in certain cases, to data portability, i.e. we will furnish you on request with a digital copy of the personal data provided by you.

In order to assert your rights as described in this notice, you may contact us using the contact details indicated above at any time. This also applies if you wish to receive copies of guarantees as proof of an appropriate level of data protection.
Your inquiries/requests for the purpose of asserting data protection rights and our responses to them will be preserved for documentation purposes for a period of three years, and in individual cases also for longer periods for the purpose of asserting, exercising or defending legal claims. The legal basis for this is Article 6 Paragraph 1 (f) of the GDPR, based on our interest pursuant to Article 82 of the GDPR in defending civil law claims, our interest pursuant to Article 83 of the GDPR in avoiding fines, and our interest in fulfilment of our accountability duties pursuant to Article 5 of the GDPR.

Finally, you have the right to complain to the data protection supervisory authority with jurisdiction for us. You can exercise this right at a supervisory authority in the member country where your place of residence or your place of work is located or where the alleged violation occurred. In Dortmund, the domicile of L-SHOP-TEAM GmbH, the responsible supervisory authority is: Landesbeauftragte für Datenschutz und Informationsfreiheit Nordrhein-Westfalen, Kavalleriestr. 2-4, 40213 Düsseldorf.


Right of Revocation and Right of Objection

You have the right to revoke or withdraw a consent that has been granted to us at any time. This means that we will in future no longer continue the data processing based on the said consent. Revocation of the consent will not have the effect of rendering the processing carried out on the strength of the consent up to the time of the revocation unlawful. Where we process your data on the basis of legitimate interests, you have the right at any time to lodge an objection to the processing of your data on grounds arising from your specific situation. Where an objection relates to the processing of data for purposes of direct marketing, you have a general right of objection which will be implemented by us even without the need for you to give reasons.
If you wish to make use of your right to revoke or object, it is sufficient to send a notification to this effect – without any special requirements of form – to any of the contact addresses named above.


Last modified: 14. Januar 2023