Feel Good. Stay fair.

FAIR TOWEL stands for sustainability

The Fairtrade product label for cotton shows that the raw cotton has been grown and traded fairly, it can be traced back directly through all stages of its production, and its subsequent processing is separate from that of non-Fairtrade cotton.
The entire cotton used in Fair Towel products is grown by Fairtrade producers and certified and traded according to Fairtrade standards. In addition to better working and living conditions for cotton producers, Fairtrade also promotes environmental protection. For more information, see: info.fairtrade.net/sourcing

Since we have been Fairtrade certified, we have also changed over to organic cultivation. Before then, we didn't actually know what organic what was about, but Fairtrade organised seminars to show us. Since then, our health has improved.
Kotnaka Lakshmi
Cotton farmer, India

The combination of Fairtrade certified and organic certified cotton is the best possible solution when it comes to improving social sustainability and protecting the environment in cotton-producing countries.

Only traditional seeds may be used in the cultivation of organic cotton, and the use of genetically modified plants is prohibited.

Like any cotton, organic cotton needs water, but its consumption of water is lower than with conventional crops. The majority is provided by rainfall and moisture stored in the ground.

Only natural fertilisers and pest management methods are employed. No chemical or synthetic agents of any kind are used.

Doing away with the use of machines and defoliants protects both the health of the farmers and the fertility of the soils.

Textiles of all kinds that have been tested for harmful substances from the yarn to the finished product are allowed to display the STANDARD 100 product label. Fair Towel products bear the STANDARD 100 label.